Wine can be a major source of revenue for any restaurant. Restaurant patrons are ordering wine in greater numbers than ever before, yet many restaurants still have wine lists that offer poor choices or intimidate the average diner.

Restaurateurs must recognize that standard choices for wines—the ones that are easiest for a distributor to suggest—may not be the best choices to highlight your restaurant's food or to maximize your profits.

In the past decade, wine has become more accepted as a part of a good restaurant experience. Patrons have come to expect a good wine list. And a carefully chosen wine list can have excellent suggestions at all price ranges.

The Wine Coach can turn your restaurant's wine program into a money-maker. The Wine Coach can:

• Select wine that complements your food




• Design a wine list that explains the wines in detail and suggests which wines work best with specific dishes





• Develop special tasting dinners with a wine selected to accompany each course




• Coach your wait staff in serving and recommending appropriate wines

All contents © 2005 The Wine Coach, LLC